YAMAGATA株式会社

TOP

Case Studies

Supporting a "Live-Like-a-Local" Travel Experience: An Apartment Hotel Inbound Staffing Case Study

Company A, an Apartment Hotel Operator

Hospitality Industry

Bilingual Talent Staffing

#
Bilingual Talent Staffing

Results

Improved international guest satisfaction by placing staff with strong multilingual and conversational skills.

Successfully recruited for both the Tokyo and Kansai regions simultaneously, improving employee retention rates.

Enhanced the hotel's brand value and reputation by securing talent with exceptional customer service skills.

The Challenge

･ There was a shortage of staff who could provide information to guests in multiple languages.
･ They lacked personnel with the cross-cultural understanding and flexibility needed to serve international guests.
･ High industry-wide turnover and unclear career paths led to low employee retention.

How We Helped

･ We conducted detailed research on the hotel's unique services and future potential to effectively communicate its appeal to job candidates.
･ We eased candidate concerns by sharing our past recruitment track record and examples of long-term employee success stories.
･ We focused on language ability and soft skills to select and introduce candidates with a strong interest in long-term employment.

Overview & Key Points

To meet rising inbound demand, the client needed talent with more than just language skills; they were looking for individuals with a high degree of cross-cultural understanding and communication ability.

We focused on the hotel's unique position in the market—its specialization in serving international guests. By highlighting this unique appeal, we were able to build a sense of security and interest among job seekers. We also addressed concerns about long-term employment by providing data on our past recruitment success and employee retention. Our core message to candidates was that this was a stable environment where they could build a long and secure career.

Services Provided